Potcast 249: The Alcohol-Free Movement
Keith is also the author of Brewing with Cannabis: Using THC and CBD in Beer. This book is part history, part roadmap with cannabis tincture and beer recipes. Brewing with Cannabis examines the convergence of cannabis and brewing in the modern craft beer movement.
The new year is upon us! If you’re considering an alcohol-free “dry January” this potcast is for you. It’s also for you hobby home brewers interested in infusing your next batch of beer with our favorite plant. And if you’re already cali-sober, this potcast is definitely for you. Legendary brewmaster, Keith Villa shares his experience starting a business in the cannabis space and why the alcohol-free movement is exploding. You’ll also learn about the beer making process and tips for hobby brewers.
Keith Villa, creator of Blue Moon, received his PhD in brewing science from the University of Brussels in Belgium. Keith retired from MillerCoors in January 2018 with 32-years of brewing experience. Keith and his wife Jodi set their sights on creating the finest alcohol-free beers without compromising on taste.
Through Ceria Brewing Company, the couple is reimagining the alcohol-free and cannabis-infused beverage categories. Keith is passionate about creating a delicious, satisfying option for the growing crowd of mindful imbibers who want to feel relaxed and enjoy social situations, but without the negative effects of alcohol.
On this potcast, we get in the weeds on non-alcoholic vs. alcohol free and alcohol vs. cannabis. We talk about the stumbling blocks of the cannabis industry and why legal cannabis products are so expensive. We also get a lesson in brewing with cannabis and how to get that craft beer flavor in your cannabis-infused, non-alcoholic home brew.
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Meet Keith Villa, brewmaster and co-founder of Ceria
Keith Villa is the co-founder and Brewmaster for Ceria Brewing Company, an alcohol-free craft brewing company headquartered in Colorado. With a PhD in Brewing Science from the University of Brussels and after having spent over 30 years in the brewing industry, during which he created Blue Moon beer, Keith created a patented process for producing great tasting, full bodied alcohol-free craft beers. Keith is an expert in both the brewing and the cannabis industries, and is the author of the book Brewing with Cannabis, Using THC and CBD in Beer.
Ceria (rhymes with “area”) was founded by legendary brewmaster Keith Villa.
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One thing I know for sure is that showing up for your community is the smoke circle of life.
So, however you decide to support our highly responsible cannabis movement, thanks for doing your part - your own perfect way - to puff puff pass it on.