This week we touch on the latest in cannabis legalization news and the stretchability one must cultivate to make it in the cannabis and hemp industries. And we explore changes in the hemp landscape in the Sustainability Roll-Up presented by OCB Rolling Papers.

I’m happy to be your cannabis lifestyle guide and share what I know and learn with you. If you feel inspired, please take a beat to rate and review Casually Baked on iTunes or Apple Podcasts. That simple action helps other canna-curious folks find this highly responsible cannabis content.

This Potcast Is Covered By MJ Relief

MJ Relief is the muscle rub for what aches and pains you. The pain-relieving, skin soothing muscle rub I co-created with Dr. Monica Vialpando, is finally out in the wild and ready to enhance your everyday experience. MJ Relief is the same thoughtful… — **MJ Relief** **is the muscle rub for what aches and pains you.** The pain-relieving, skin soothing muscle rub I co-created with Dr. Monica Vialpando, is finally out in the wild and ready to enhance your everyday experience. MJ Relief is the same thoughtful Ph.D. formulation we’ve batch produced for friends and family as Casually Baked Muscle Rub for the past four years. But now it’s in a convenient tube so you can avoid messy mishaps, over-using, and contamination from those “double-dipping” fingers. And bonus, it smells like a relaxing dream and will up level your next massage. I use MJ Relief damn near everyday to ease my chronic neck and shoulder tension.
If you’re feelin’ my pain and want some muscle and joint relief of your own, head over to MJ Skin Relief dot com and order a tube for you and another one for your favorite pain in the ass friend or family member. 😘

Stay Current on Cannabis Legalization

Cannabis is now adult-use legal in the following states:

Explore State Cannabis Laws

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Cultivate Stretchability with Highly Inspired Lifestyle Tools

Living a purpose-driven life is a daily practice. And I promised earlier this year to share the highly-inspired lifestyle tools I use to balance it all. If you’re curious to increase your stretchability and explore the foundations of a "cannabis for wellness" lifestyle, I’m hosting a free webinar to explore the wellness practices and whole plant solutions I’ve experimented with. You can take what works for you and leave what doesn’t.

Join the Free Webinar

MARK YOUR CALENDAR FOR APRIL 20, 2021 AT 4:20 PM PDT TO PARTICIPATE IN THE LIVE WEBINAR.

The Sustainability Roll-up is presented by OCB Rolling Papers. In perfect harmony with natural, sustainable practices, it’s always been the OCB signature to provide the highest quality, responsibly-sourced, and sustainably crafted rolling papers.

This week I’m reporting back with big takeaways from the NOCO Hemp Expo in Denver, Colorado. It was my first industry event in over a year and it felt good to be back amongst my tribe and see some familiar faces. It’s energizing to share space with people who care about sustainability and are boots on the ground creating the change we want to see in this world.

One massive takeaway is the oversupply of CBD. New Frontier data distilled it down to this shocking statistic. The surplus of CBD extract from 2020 biomass would be enough to provide a 50mg dose per day to 285 million consumers for an entire year. That’s a shit-ton of CBD, my friend.

Charlotte’s Web — the hemp industry’s most successful CBD brand – generated $95.2 million in 2020 revenue while contracting out approximately 1,000 acres. Though consumer demand isn’t diminishing, there’s a 4x over-supply. This means hemp processors must find ways to outcompete and outlast their competitors for market share in a segment that cannot support the number of businesses currently engaged in it.

The takeaway - farmers SHOULD NOT GROW any CBD unless they have already secured a sales contract ahead of time.

So obviously the next biggest takeaway is that the rest of the hemp plant - beyond the cannabinoids - need to slide into the driver’s seat and show the world what this industry can really do. Fiber and grain are the future segment leaders of the hemp industry. Though, in order to grow and scale in a meaningful and cost-effective way, there’s a direct need for investment in processing facilities and industrial equipment.

According to New Frontier Data, Hemp grain has become the second-largest segment of the industry after cannabinoid production, accounting for roughly 10% of total U.S. acreage. Fueled largely by increasing demand for plant-based proteins, the hemp grain segment is projected to grow at a compound annual growth rate (CAGR) of 16.5% over the next five years, to reach beyond $144 million USD by 2025. Remember, there’s a difference between growing hemp for medicine and farming industrial hemp. Subsequently, New Frontier Data expects grain and fiber acreage to surpass cannabinoid acreage within the next two or three years.

OCB Rolling Papers knows a thing or two about hemp for fiber. OCB introduced the world to the first natural rolling paper crafted with pure, 100% French-grown organic hemp from fields in Champagne, France. Organic Hemp by OCB is very slow burning paper and it’s one of the strongest, most sustainable on Earth. It’s responsibly harvested, Chlorine-free, dye-free, bleach-free, GMO-free, and VEGAN. You’ll love OCB even more because they make no tear, even-burning, rolling papers with natural always-sticks acacia gum.

DISCLAIMER: You must be 21 and older to buy OCB rolling papers and to follow @ocbusa on social.

Roll With Me, a new video series launching on the Casually Baked YouTube channel in April 2021, is a collaboration with OCB Rolling Papers. I’ll get lessons and insights on the craft of rolling while chatting about all things hemp and cannabis culture.

Complete This Form to Roll With Me On An Upcoming Episode

We all know practice makes perfect so I’m engaging my cannabis industry friends to coach me. And if you’ve got some rolling tricks up your sleeve, perhaps you, too, can school me on an episode of Roll With Me.

If you too are a joint rolling novice and want to learn the craft alongside me, go ahead and get your supplies ready. Visit ocbusa.com/BAKED to get 4 booklets of OCB and a rolling tray for only $4.99! This bundle is worth 20 bucks and is around for a limited time. But the rolling skills and street cred we’re going to earn together, my friend, makes this bundle priceless as far as I’m concerned. As for you OG’s rolling your eyes at me right now - how ‘bout asking for OCB wherever you buy your papers and sample the entire line of products. Be sure to let me know your favorite.

Get 4 booklets of OCB and a rolling tray for only $4.99! This bundle is worth 20 bucks and is around for a limited time. But the rolling skills and street cred we’re going to earn together, my friend, makes this bundle priceless as far as I’m concerned. ✌️💚