We’re pulling back the curtain on ganjapreneurship with Basem Hanna, chairman & founding director of the cannabis holding company TREC Brands. We discuss vision, values, team building, and execution. We also chat about exploring Toronto and the Canadian cannabis 2.0 rollout. Whatever your dream - whatever you want to build - I hope you leave this conversation feeling inspired and empowered. 

And if you aren’t sure how or where you might utilize your skills in the cannabis space, I’m a connector and I’m full of great ideas. Let’s see if I can help you.

Kumbaya and cannabis,

Jo

‘After the Show’ Notes

Basem Hanna is a pioneer in the cannabis industry founding one of Canada’s largest licensed producers, TerrAscend, in 2014. As CEO, he brought TerrAscend public through a $52.2million placement.

In October of 2018, Basem joined forces with Trang Trinh (CEO, TREC Brands) and Charles Khabouth (Co-Founder, TREC Brands). Within a matter of two months, the trio formed TREC Brands, based in Toronto, Ontario.

Basem embodies the core values of TREC brands— trust, respect, equality, and compassion— inspiring the team to “do good” by building purpose-driven brands.

MEET THE BRANDS

A Higher Vision

Devoted to Enchantment

WINK is a different kind of company purpose-built for unique, one-of-a-kind experiences. Leveraging our influential network to advance the greater good of people and our planet, we donate 10% of our profits to progress our communities. We don’t buy-in – we’re already here. Our mandate is to be the catalyst for progressing culture in Fashion, Art, and Music.

It just so happens we also sell high-quality cannabis products. By partnering with Canada’s best-licensed producers, we source the highest-quality supply, manufacture premium products and share them with you, the community. Connect: @winkcannabis

The Authentic Cannabis Experience for Women

A New Type of Relaxation

Blissed is a cannabis brand with an extraordinary approach to empowering women to live a happier, healthier, and a more authentic existence through educational content, community-building activations, and purposefully-designed products. Connect: @beblissed

Whatever your dream - whatever you want to build - I hope you leave here feeling inspired and empowered.

Connect with me below if you have canna curious business or lifestyle questions. -Jo